How It Works

How The Cool Social Works

01

Start with ordering the plan you are comfortable with

02

Tell us about your business with our short questionnaire

03

And THAT’S IT! Relax and watch us launch your PLAN!

The Cool Social SIMPLI SOCIAL plans 101

Your stress-free guide to our premium digital plans.

Buy more, save more

We introduced the concept of bulk buying to the digital marketing space. Our plans come in 3, 6, and 12 month packages– the more months you buy upfront, the more you save.

Intro offer for new customers

We make it easy for you to try The Cool Social. Our intro offer on 3-month plans is the best way to get started.

Our 3–month plans let you try us out for our lowest possible price–starting at $99/mo. After your first 3 months, you’ll have a better idea of how The Cool Social works & if we are a right fit for you.

Once your 3–months plan is up, you can renew into a 12–month plan to keep the same monthly rate.

Unique Strategy for Unique Business

We believe, that each business has it’s own unique challenges and opportunities. So we do not offer a One-Size Fits-All Solution. We like to Consult with You the business owner to have the deepest understanding possible for the challenges ahead and together design a strategy to successfully face those challenges. We then Implement the strategy and constantly monitor it’s progress. The Iteration process is very important as it makes us nimble and fast paced to correct any upcoming surprises along the way. We then Rinse & Repeat for added value and benefit, so creating a Win-Win-Win situation.

Consult

We Consult with you for a deeper understanding of your business’s needs & challenges to prepare a suitable strategy to move forward.

Do

We Implement the strategy for the best results possible and to gain the most out of the effort.

Iterate

We constantly Iterate with our strategy to get the best possible results out of the data we have from the implementation stage. We constantly are on the look-out to have better results.

How to Create Value for your Customer

Step 1

Awarness

The Awarness stage is where the person becomes aware of you. After all nobody is born knowing who Apple or Amazon are. At some point they have to become aware of these companies if they are to become a customer

Step 2

Engagement

Your prospect is know aware of you – they know who you are – but you’re still in the early stages of a relationship with them. They don’t know you, like you, trust you

Step 3

You promote a valuable offer, but instead of asking for money, you ask for the prospects contact information. And when they give it to you not only do you give them access to the content, product or service you promised, you also add them to your subscriber list.

Step 4

Convert

This is the CRITICAL stage in this journey and one that frustrates many business owners. The key to success in this stage is to employ what we cal “entry-point-offers.” These offers are designed to give the prospect tremendous value without forcing them to put too much “skin in the game.”

Step 5

Excite

Whenever a customer or prospect does what you ask them to do (attend a webinar, buy this product, hire me for this service), you should engineer your marketing to maximize the chances they’ll get tangible value from the experience

Step 6

Ascend

The Ascend stage is where your customer will be ready to buy more and more often. If your business has a core offer this is the place to make that offer. Then once your customer purchases that core offer, it’s time to present them with other relevant offers.

Step 7

Advocate

An Advocate is what you call a “passive promoter.” They won’t necessarily promote your business in an active way, but when asked they will respond favorably

Step 8

Promote

This puts your message infront of a new audience, the fans, followers, friends of the promoter. And because this audience is hearing about you from a trusted source who they already know, they are more likely to become customers themselves.